Rica Wang
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About the Founder
About the Founder
Rica Wang is the founder of On Purpose Coaching and Consulting and a PCC-track coach in training.
Grew up between Asia and North America, Rica hold a Master's in Industrial-Organizational Psychology from New York University and brings over 8 years of global work experience from New York and Toronto.
Rica integrates psychology, change management, and adult learning principles to help early- and mid- career professionals grow with intention — helping them build confidence, find their voice, and navigate career transitions.
Her clients leave sessions with a clearer sense of who they are and where they're headed.
Do you know you’re capable of more—but aren’t sure how to move forward?
Book your free discovery call today.
The On Purpose Coaching Approach
The On Purpose Coaching Approach
Wholeness over résumé
Career decisions don't happen in a vacuum. Rica works with the full person — their values, lived experience, and what actually matters to them — not just their job titles and next promotion.
Clarity through honest reflection
Growth requires a safe space to be candid — about fears, frustrations, and ambitions that often go unspoken at work. The coaching relationship is judgment-free by design, because honesty is where real insight begins.
Intentionality
We choose purpose over autopilot. Our work is grounded in thoughtful action aligned with what truly matters — so clients leave not just with clarity, but with the conviction to act on it.
The coach as thinking partner
Good coaching isn't about being handed a roadmap — it's about having a rigorous, structured partner to help you build your own. Rica brings frameworks, questions, and expertise to every session, so clients develop sharper thinking and leave with conviction rather than dependency.
Rooted in Psychology
Rooted in Psychology
The On Purpose coaching approach isn't intuition-based — it's grounded in decades of research on how people grow, make decisions, and navigate change in organizational contexts.
Taken together, these frameworks form the backbone of a coaching approach that is both evidence-informed and deeply human — rigorous enough to produce real insight, practical enough to produce real change.
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